Intelligence-led and targeted regulation is essential in promoting fairness and protection from harm. The Public Protection Service fully recognises that effective regulation needs to be proportionate and flexible. Good businesses need good regulators and good regulators work constructively with businesses to ensure fair competition and support thriving local economies.

This policy also applies to the enforcement work that we undertake with the general public. Where appropriate we will seek to provide advice and information to the public. However, in some circumstances immediate enforcement action may be necessary. Such enforcement action will only be undertaken when the relevant sections of this policy have been taken into account.