An inspiring international business speaker who is highly respected, Christian Majgaard challenges conventional thinking within strategy, branding, marketing and business innovation, using compelling examples from his own career.

Christian spent 25 years in LEGO management, first holding junior positions such as Head of International Market Research, growing to senior positions like Head of EU Marketing and Head of New Business Areas. He ultimately ended his career in LEGO heading Global Brand & Business Development, where he was responsible for branding, marketing and business innovation for both the core toy business and new business areas. On his way up, he also took some years out of LEGO, serving as a Senior Management Consultant with PA Consulting. 

During his time at LEGO, he and his teams pioneered successful innovations such as the first LEGOLAND® parks in the U.K., USA and Germany, the company’s first global approach to technology learning in schools, the lasting innovative alliance with LEGO and MIT in Boston, and the first LEGO robot series “Mindstorms®”.  They also  pioneered brand licensing alliances within the computer games and movie industries resulting in a.o. the world’s best selling children’s software and, lasting co-operations with the Star Wars, Harry Potter and Spiderman franchises. Christian underlines how much it meant to always have the owner family´s support and guiding vision, and the freedom to hire the right business unit leaders.   

Christian now applies his experience by speaking, serving on non-executive boards, inspiring young and old leaders and by co-funding start-ups.  

He has inspired corporations like Nestlé, Motorola, Swiss Re, Disneyland, Deloitte, Heineken, Abbvie, Merck, Johnson & Johnson, VELUX, DSV as well as government organisations, whilst also guest lecturing at business schools across the globe and at corporate leadership development programs. 

Co-funder of several successful start-ups (a.o. in robotics on his native home island in Denmark, now counts over 100 robotic companies) Christian is featured and acclaimed in the book by Dutch/British professors Trompenaars & Hampden-Turner as one of the “21 Leaders for the 21st Century”. 

Christian has also authored the small book “13 hints for tomorrow’s brand builders” as well as numerous articles, and has starred in both television and radio broadcasts as a problem solver and expert on both strategic business and branding issues.

Market leaders in the UK animal bedding market, Platts Agriculture Limited are a multi-award-winning family business.

Caroline Platt; Managing Director of Platts Agriculture Limited delivered a talk titled ‘Platts A Legacy of Dynamic Leadership and Innovation’ highlighting how Platts, a 50-year-old third-generation family business, displays dynamic leadership that fosters continuous growth and innovation for future generations.   

Helping families on a budget get more out of life, the Very Group are a family of digital retail brands across fashion, electrical, home, and more, and are the people behind Very; one of the largest digital retailers in the UK and Ireland. 

Lisa Bellis (People Partner) and Darren Gallop (Learning & Development Specialist), of the Very Groups Wrexham fulfilment and logistics site, delivered a talk on establishing an excellent learning and development culture. 

Their presentation, provided in the form of a best-practice case study, offered a fascinating and informative insight into how continuous development of knowledge and competence has been placed at the heart of the company successfully creating an environment where continuous learning and professional growth is encouraged, with examples of its positive effects being provided. 

The McCarthy Group has had roots in the logistics sector since 1950, hauling, storing and distributing palletised freight with an annual turnover of £8.5 million, employing around 70 staff on Wrexham Industrial Estate.  

Mike McCarthy; Managing Director of McCarthy Distribution Limited delivered an inspirational, open, honest and pragmatic talk on his personal business journey. Far from easy, numerous challenges have been both faced and overcome, when growing what is now a highly successful business. 

As well as providing a fascinating insight into the development of the business, the presentation looked to instil a sense of belief, motivation and encouragement. Through dedication, determination and resilience, this real-world account highlighted, with examples, that difficult problems can be conquered and lessons can be learnt, whilst managing a growing and thriving business.  

An integrated manufacturing and logistics organisation providing industry leading supply chain management solutions within the cable industry; Marlin Industries are market leaders in the low carbon manufacturing revolution, within the sector. With a zero landfill focus, in order to help protect the environment; the company has the ambition of becoming a carbon net zero organisation by 2030.

John Droog; CEO, Mel Whitley; Group HR & Compliance Manager and Karen Roberts; Purchasing Manager of Marlin Industries Limited delivered a talk focusing on 3 key topics; employee wellbeing and engagement, the companies carbon net zero journey and improving balance sheet liquidity. 

The enlightening case study provided inspiration by highlighting why Marlin Industries are passionate about operating in an environmentally friendly way, investments made and strategies implemented, challenges that have been faced, and the positive effects of the companies green endeavours and focus on employee wellbeing. 

As well as providing real world examples (which showcased the work of a Wrexham based company towards reducing and balancing their carbon footprint for instance), delegates encouragement, passion and motivation from the presentation in order to explore additional ways in which their business could also lessen environmental impact, improve liquidity and create a committed and valued workforce. 

JCB is an amazing British success story of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, today, JCB is one of the top three manufacturers of construction equipment in the world - with 22 plants on four continents and more than 750 dealers around the world.

In Wrexham, JCB employ more than 600 people and manufacture gearboxes, axels and engine components; playing a huge part in sculpting the modern world. 

In just 75 years JCB have gone from one man in a garage in Uttoxeter to major global brand renowned for its pioneering spirit. The company attribute this growth to their people – a 16,500-strong worldwide force that makes up the JCB family. 

Achievements over the past 75 years have been considerable, but JCB believe in always looking ahead to the next development, the next level of success. The company is continuing to innovate and push the boundaries in research and development; in particular within the area of sustainability, where energy costs and emissions are becoming an increasingly important purchasing consideration. 

In 2007 the sales arm of JCB Transmissions Limited was honoured with its first Queen’s Award for Enterprise after overseas sales between 2003 and 2005 more than doubled in three years, with exports rising by 134%.

Over the years JCB Transmission apprentices have often scooped top honours in a number of prestigious awards ceremonies, underlining the company’s commitments to both nurturing and developing talent, and in this regard in November 2023 JCB Transmissions was presented with a Valued Partner Award by Careers Wales; winning in the category of Best Newcomer. This recognised Craig’s and the company's recent engagement and partnership with Careers Wales which has inspired many young people to pursue a career in construction, by participating in:

• Apprentice talks
• Mock interviews
• 'Choose your Future' events
• Employer networking
• Alumni talks